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LOS ANGELES, June 24 /PRNewswire/ -- Does shock set in when the reflection in the mirror "suddenly" shows visible signs of aging? Is yearning for skin that looks younger as the years add up a constant concern? Now, rather than spending hundreds of dollars on costly, invasive cosmetic procedures, turn back the clock naturally and non-surgically with Dr. Howard Murad's Wrinkle-Free Forever: The 5-Minute 5-Week Dermatologist's Program (Griffin Trade Paperbacks; $14.95).






Widely acknowledged as one of the country's foremost authorities on internal and external skin care, Dr. Murad draws on his thirty years experience as a dermatologist, pharmacist, and researcher to share his innovative inclusive health(TM) approach to renewing, rejuvenating, and protecting the skin. "Wrinkle-Free Forever" goes beyond traditional skin care prescriptives to treat the skin from the inside out by focusing on:

* Diminishing signs of aging and sun damage
* Enriching the skin and body internally with supplements to maintain a
healthy water balance, stimulate new cell growth, and repair vital skin
structures
* Reducing the effects of ultraviolet radiation, pollution, and stress on
the skin and body


According to Dr. Murad, "A healthy complexion is a reflection of total wellness, both inside and out. This, in turn, creates a healthy environment for the skin so if problems do arise, they resolve more easily. Furthermore, skin care can lead the way to overall health. Take all the necessary steps to achieve healthy skin -- the right products, the proper nutrients (from food and supplements), and positive lifestyle choices -- and your whole body will be healthier."

Central to Dr. Murad's approach to skin care is The Water Principle. His primary concern is that everything being done for the skin is directed toward boosting its water supply. Next to oxygen, water is the most important substance. Without adequate water supply, the skin cells disintegrate, structures that support the skin become stiff and lose flexibility, and skin layers become thin and flat.

Disputing the belief about the benefits of drinking eight glasses of water a day, Dr. Murad shows the problem isn't that people don't drink enough water, it's that they need to more effectively utilize the water consumed. To keep cells healthy and hydrated, he recommends a daily synergistic program of Cleansing, Toning, Treat and Repair, Moisturizing and Protecting with antioxidants, anti-inflammatory agents, hydrophobic agents such, essential Fatty Acids and glucosamine supplements, pomegranate, and Lecithin.

Based on sound scientific research, Dr. Murad's regimen is designed to maintain the barrier function of the skin and keep the body's cells supplied with water. Caring for the skin can be accomplished in five minutes or less, twice a day. At the end of five weeks, water content of the skin will improve, giving it plumpness and clarity, and a marked difference in its texture and elasticity.

More than a skin care "how-to," Wrinkle-Free Forever integrates Dr. Murad's philosophy that, even if the skin is perfect and youthful, there are other aspects of life, and health, that affect how well the skin ages. Addressing overall well being as it relates to the mind/body/spirit, he shows positive attitudes, life-enhancing relationships, and treatments such as touch and massage therapy, and acupuncture help to nurture and beautify from the inside out.

Wrinkle-Free Forever ($14.95) is available at the Murad Medical Spa, Los Angeles, on the Murad website at www.murad.com, amazon.com, and Barnes and Noble store nationwide. For locations offering Murad products and professional services, please call 1-800-33-MURAD.

Murad. Where skincare meets healthcare(TM).

For further information, please contact Harris Shepard of Harris Shepard Public Relations, +1-310-277-0437, for Dr. Howard Murad.


Source: Dr. Howard Murad
 

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